Who we are
Our PURE Story
I grew up in Beverly Hills and let me tell you, that was no picnic. No, the picnic ended in fourth grade when I began drinking Siego diet drinks so I could join the ranks of girls over-focused on outward appearances. After all, wasn’t that the real learning that was taking place, at my famous Beverly Hills High School?
Going to a high school that later would become the focus of a Hollywood TV show, “90210”, says it all! In my years of high school I must have tried dozens of fad diets. Who needed to go to an amusement park when you could just ride the roller coaster of mood swings and fluctuating weight that binge eating and dieting produced! The goal was always the same...get skinny no matter what it takes!
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